Rebranding Aotearoa New Zealand's innovation agency

In 2023, I led the end‑to‑end execution of a full organisational rebrand. Working from an agreed strategic direction and a set of core brand assets, I translated the strategy into a cohesive visual identity and messaging system, and supported teams as they brought it into their day‑to‑day work. The timeline was tight and the shift was significant, but the process stayed collaborative and steady. The rebrand gave the organisation a clearer, more aligned expression of the its purpose and direction.