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Real estate marketing collateral
creative direction ↣ design systems ↣ project management ↣ design ↣ production
I supported the Barfoot & Thompson sales team across dozens of branches and thousands of salespeople, delivering bespoke print and digital marketing solutions that combined design, copywriting and editorial refinement.
The work required navigating the tension between personalisation and consistency. I collaborated with internal stakeholders to establish an approach that balanced strict masterbrand alignment with tailored creative, from visual layouts to agent‑specific messaging, to elevate individual profiles while maintaining a unified organisational presence.
The result was a more coherent and effective suite of sales‑led marketing: stronger visibility for agents, improved consistency across the network, and tools that made it easier for teams to promote themselves with clarity, confidence and brand integrity.
